Fitasy is set to transform the footwear industry with new technology that democratizes access to custom-fit shoes—improving comfort, reducing waste, saving customers money, and helping prevent common ...

Technological innovations have aided professional sports performance in myriad ways, but one area that is, perhaps, less publicized is technology’s impact on the sports equipment used in competition ...

Plastic shoes have been around for years, and 35 companies now turn them out. But plastic has mostly been used for cheap shoes because it does not breathe like leather and usually makes feet hot and ...

LONDON, ENGLAND - APRIL 24: Eliud Kipchoge and Sir Mo Farah attend the Elite men’s photocall ahead of Sunday’s London Marathon at The Tower Hotel on April 24, 2019 in London, England. (Photo by Joe ...

SAN DIEGO — Running has been around as long as there’s been something that could chase humans, but racing isn’t quite as old. The first documented race was about 1000 years ago. But over the last ...

Adidas, Nike, and Reebok would have you believe that purchasing their products will change your life. Is that just marketing convincing us that the shoe-makers are smart, or is there more behind the ...

First seen on the feet of Marty McFly in the second installment of the “Back to the Future” trilogy in 1989, the technology of self-tying laces finally exists and is being made available by Nike 27 ...

The Vietnamese first physical shoes applying NFC technology launched in June 2022. The product has received numerous positive feedbacks as well as support from the running community, with over 50,000 ...

Once seen only on the feet of elite runners at the Olympics and other premier running events, the so-called "super shoe" has moved from racing podiums to pavements. Subscribe to our newsletter for the ...