A marketing plan turns choices into numbers, timelines, and owners your marketing team can ship. A well crafted marketing plan ties marketing strategy, marketing efforts, and business objectives to ...

It has been said that if you are not planning to succeed, you’re planning to fail. A lack of planning will lead to the demise of an organization, especially the fire service. Strategic planning is one ...

I've recently been thinking about how, in life and in business, some terms are too often merged into a single meaning, depriving us of important distinctions that can help us define concepts. Without ...

Learn how to write a compelling marketing plan executive summary with expert tips, essential components and a template to ...

Forbes contributors publish independent expert analyses and insights. I enable organizations to simplify so they can focus on valuable work. You know the annual drill: you and your teams gather data, ...

Note: This article is the second in a series about how firms can successfully reassess and reimagine their business models. Read the first article here. Failure to plan is planning for failure. That ...

According to the research website Exploding Topics, 77 percent of companies have already started their digital transformation journey. The good news is that most organizations have embraced this ...

UAB’s new strategic plan for 2024-2028, Forging Ahead, outlines our mission, vision, values, peers, foundations and pillars, as well as outlines institutional goals, strategies to achieve them and ...

This is a revised column from one that Dr. Chaman Jain, the editor of the Journal of Business Forecasting (JBF), recently asked me to write. It discussed the relationship between strategic and ...

A business exit strategy is a plan that a business owner or entrepreneur establishes to sell their ownership in a company to investors or another company, or to cease operations entirely. An effective ...